Final Project
For this assignment, we had to choose between creating a personal brand identity or to create a brand identity for the CNM department. As a marketing student, I felt that personal branding identity would better benefit me hence I went ahead with that. When I first brainstormed the key aspects of my personal branding for the first presentation, I thought of key aspects that I would like to carry forth about myself. I want to be portrayed as a creative person, and a driven individual – but most importantly, I wanted to highlight my unwavering spirit against hardships that I have pushed through to show that I’m a strong and independent individual. To highlight a sense of femininity given that my area of interest lies in fashion and beauty, I tried searching up flowers that symbolise strength and independence. I finally decided to use the flower “gladiolus” as my symbolic flower. After streamlining my key symbol, I had to choose a suitable colour palette that would complement my ...
