The painting, “ A short History of Modernism” was drawn by Mark Tansey in the year of 1982. It takes reference to the history of modernism dated back from the 1860s to 1970s. He separated his paintings into three sections. In the first section, we observe a purple-tinted painting of a lady standing outside of her house with nature at her backdrop, holding onto a hose and cleaning the clear glass window. In the second section, we see in blue tint, a man headbutting a concrete piece of brick wall, attempting to move in a forward motion. In the last section, Mark Tensay draws a red-tinted painting of a chicken. It stands tall on a slanted platform and stares at itself thoughtfully. While there is a lack of specific focus on the painting, I notice that the sections have something in common - the subjects of the paintings are all facing a certain surface (namely the window, concrete wall, and mirror). I also note that the first two sections are situated outdoors in the day as seen fro...
For this assignment, we had to choose between creating a personal brand identity or to create a brand identity for the CNM department. As a marketing student, I felt that personal branding identity would better benefit me hence I went ahead with that. When I first brainstormed the key aspects of my personal branding for the first presentation, I thought of key aspects that I would like to carry forth about myself. I want to be portrayed as a creative person, and a driven individual – but most importantly, I wanted to highlight my unwavering spirit against hardships that I have pushed through to show that I’m a strong and independent individual. To highlight a sense of femininity given that my area of interest lies in fashion and beauty, I tried searching up flowers that symbolise strength and independence. I finally decided to use the flower “gladiolus” as my symbolic flower. After streamlining my key symbol, I had to choose a suitable colour palette that would complement my ...
The text is in full caps, with a slab serif typeface. It also has a central alignment. The Slab-serif typeface has a strong, square finishing stroke. It is loud, and is usually effective in commanding readers' attention. However, as the letters are fully in caps, the length of each letter are the same and boxy, making it difficult for the readers to read. Furthermore, the body paragraph has very small leading between each line and relatively small text size, making it less readable. The use of center-alignment is also the most difficult to read as there is no consistent starting point. Since it also lacks illustration, the text as a whole also seem boring. To improve on this, I would first work on the typeface communication. I would take into account the content of the text, and replace the typeface if needed since I should be using one that represents the word that I'm writing about. Next, I will work on the readability of the text. I will remove the center-alignment by alig...
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